A Study on Factors Influencing Consumer Purchase Intentions of Cosmetics Products on A Short Movie Platform
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Date
2024-03-26
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
慶應義塾大学理工学研究科
Abstract
Description
修士（工学）, 2023, 開放環境科学専攻
Keywords
Electronic commerce live, Consumers’ purchasing intentions, Impact path analysis, SOR model, CME model